Reach the 5th largest media market in the nation through one of the strongest signals in North Texas, with an audience that is affluent, community-minded and loyal.


Radio advertising rates are a lot like airline travel ticket prices. They are subject to supply and demand, the time of day you're traveling, and how close to the date of travel you are purchasing your tickets. Prices also fluctuate with special promotions and programs. We here at WRR Classical 101 are committed to giving you the best rate possible for your advertising – and even taking that one step further. Our Account Executives will work with you every step of the way to maximize your advertising budget to work as effectively as possible in achieving your business' goals.



Our packages bundle spots at various times of the day, with discounts and incentives, to give you maximum reach at the most cost-effective approach.



WRR offers special promotional opportunities throughout the year. We are currently offering the following promotional rates:

  • · Small Business Initiative (June 1-December 31, 2013)


Year-round discounts are available for annual schedules contracted in advance (non-cancellable) and nonprofit rate for arts and cultural and other community nonprofit organizations in the Dallas/Fort Worth market.



At no additional cost, we can produce your spot – from copywriting to professional recording. Our team of announcers is available to voice over your spots, bringing a familiar, trusted voice to your message.


RACK CARD RATES for a fully produced commercial spot (30 or 60 seconds)


Prime Time (Monday through Friday, 6am – 7pm) $200
Off Peak (Monday through Friday, 7 pm to Midnight) $75
Off Peak Weekends (All Day) $75
Rotators (Best times available Mon- Sun. 24 hrs.) $50*
Web banner (monthly) $500

* Rotators are only available as part of a package buy



For more information about current rates, programs, and advertising opportunities, please contact one of the Account Executives listed below, or contact our Sales Manager, Scott Smith at (214) 670-8888 or

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